The revolving door between traditional finance and the crypto space is well established. Now, executives from the luxury goods sector appear to exist following in their steps.

Ian Rogers, formerly the chief digital officeholder at LMVH, is taking on a new role every bit "chief experience officeholder" at Ledger, the well-known French crypto hardware and software maker. LMVH was formed in 1987 from the merger of high style house Louis Vuitton and Moët Hennessy, which itself formed from a merger of champagne maker Moët & Chandon and cognac producer Hennessey, dorsum in 1971.

The newly-created role of primary experience officeholder involves taking charge of business-to-consumer operations and "reinventing the user experience" of Ledger'southward products.

In an official argument Rogers gave an insight into how he plans to approach this new role:

"I remember when you couldn't simply say 'go to my website' [...] You had to first explicate the concept of the internet [...] I beloved those moments when technology moves from science fiction to mainstream. Digital avails are standing on the verge of this move."

Rogers further referred to the "inevitable transformation" from marginal, geek applied science to mass product, and to the cryptocurrency "revolution" when speaking of Ledger and the nascent digital assets industry.

At LMVH, where he worked from 2015 onwards, Rogers's work involved overhauling the e-commerce strategy at luxury brands and implementing new technologies, such as big data and AI, to help with this goal. Prior to his time at LMVH, he worked at Apple tree Music, Yahoo Music and Beats music, having begun his career as a website developer for the American band The Beastie Boys.

Cryptocurrencies have ofttimes been described equally a finance "counterculture," both in academic papers and the mainstream press, due to their origins in libertarian and cypherpunk movements. Now that their entreatment has broadened, and their human relationship to mainstream finance has become ever more than intertwined, Ledger's move to onboard luxury make executives is, possibly, not every bit surprising as it would have been in the industry'southward earlier, more offbeat days.